Laura's Wig & Beauty Supply
872 East Ave. Chico CA | (530)342-1200 | laura.brogard@yahoo.com
Open Monday-Friday 9:30am-6pm and Saturday 9:30am-5:30pm, Closed Sundays
About Us
Laura's Wig & Beauty Supply was founded in 1964 by Laura Brogard. Although our store is now run by her daughter, Kathy, and our location has changed over the years, we are still committed to providing compassionate and knowledgeable customer service to help you reach your hair goals. We are proud to have the largest selection of quality wigs and hairpieces north of Sacramento. Laura's also carries a wide variety of salon quality hair care products, hair color, jewelry, O.P.I. nail polish, manicure/pedicure tools, hair accessories, brushes, combs, styling tools, and more. We offer a 10% discount to licensed cosmetologists on all items (excluding wigs and hairpieces), and accept all forms of payment (cash, debit/credit card, check, and mobile tap-to-pay).
Wigs
Here at Laura's, we mainly carry synthetic wigs because they are more budget friendly and easier to maintain. We are always happy to special order human hair wigs on request. We offer complimentary wig sizing and trim with purchase of a wig to make it a perfect, custom fit. Walk-in consultations to try on wigs are welcome, but are subject to wait times based on availability of our staff. Come in or call to set up an appointment for a one-on-one consultation.
Our Human Hair extension stock includes clip-ons, keratin-tipped, tape-in, sew-on, and wefts. Our favorite option is the 7-piece clip-on human hair extension set by Fashion Source (CLIP ON 7PCS), we carry a wide selection of colors and they come in lengths ranging from 14"-22". Our helpful staff is happy to show you all of the extensions we have to offer
Extensions & Braiding Hair
We stock RastAfri synthetic fiber braiding hair in a variety of natural colors (FREED'M SILKY BRAID). Vibrant, pastel, and ombre packs can be special ordered on request.
We carry synthetic toppers, hair clip additions, and hair scrunchie additions by Tony of Beverly (our prices may differ from those listed on website).
We also offer the synthetic heat defiant EasiPart topper collection from Jon Renau.
Toppers & Hairpieces
Salon Services
*Prices listed are base prices and can be increased at the Stylist's discretion based on hair length, thickness, and condition.
Hair Care Products
Salon-Quality Lines We Carry
Refill Station
Save money and plastic with our Refill Station. We can refill the products listed below if you bring in the original bottle. Older packaging designs and products purchased elsewhere are welcome for refills. We can only refill bottles with the corresponding product.
Products Available for Refill
Educational Resources
Hair Basics
Hair Damage
Common Haircare Ingredients Explained
Sulfates
(Sodium Laurel/Laureth Sulfate): Common deep cleansing agent that produces a rich, bubbly lather. These can be harsh/irritating and lead to dry skin/hair, scalp inflammation, and color fade.
Phtalates (BBP, DBP, DEP, DIDP, DnHp):
Binding agent that helps distribute fragrance evenly throughout product. Can disrupt hormones and may harm kidneys, thyroid, liver, and immune system. Sometimes can be hidden in the ingredient list as "fragrance." Banned in the E.U.
Silicones (Dimethicone, PEG, Cyclomethicone, Amodimethicone):
Very common thickening/smoothing agents used in shampoos, conditioners, and stylers. Can leave behind a waxy residue. Build-up can weigh down hair, reduce moisture, and increase breakage.
Parabens (Methylparaben, Propylparaben, Butylparaben):
Preservative added to prevent mold/bacteria growth and extend shelf life. Quickly absorbed through our skin, parabens can interfere with hormone regulation and has been shown to increase succeptibility to breast cancer
Wig Cap Types
Traditional Machine-Sewn Cap
Monofilament Top (Mono-Top) Cap
Lace-Front/Lace-Part Cap
Hand-Tied Cap
Alternative Hair Fibers
Website Designed by Claire Wall of WhimsInk Designs